Unless you live under a rock or don't have a TV (note: the first is more likely than the second, at least in my world) you've seen this Old Spice commercial:
NEVER. GETTING. OLD.
OK, but if you're Old Spice, you can't keep airing the same commercial forever. You can't even just bring back Isaiah Mustafa for another round of commercials (though they HAVE done that). You need to take it to the next level.
What is that next level? Well, in this case, it appears to be taking questions via Twitter (@OldSpice) and answering them with customized YouTube videos, where Mustafa personally responds -- shirtless in a bathroom of course. This is brilliant. The YouTube videos are just as funny as the original campaign, if not funnier, and provide the company a way to continue a successful campaign while also keeping it fresh.
So, if you want to kill some serious time and laugh while doing so, head over to Old Spice's YouTube channel and check out the "Old Spice | Responses" playlist. It's great.