Series of Tubes: Modern Family's LONG iPad Commercial


I'll admit, I'm an Apple geek. Hell, I used to work for the company, so I kind of love their products. Even before I worked for Apple I was an Apple user and a fan. I had a G4 Cube T-Shirt, and by "had" I mean "have" since it's still in one of my drawers. I also still have a G4 Cube, though that's in a box somewhere.

So if anyone was gonna be excited about an episode of "Modern Family" centered around an Apple product, it'd be me, right?

Well... actually...

Look, the episode itself was hilarious, I'll give you that. It's just that I'm still very much on the fence about the iPad, as are a lot of people, and I felt like the episode was trying too hard to make me want one (and, admittedly, it almost succeeded).
Despite my reservations about the iPad itself, the episode really succeeded in capturing the Apple fanaticism that I used to see on a day-to-day basis. Phil wanting to wake up at 5 a.m. to get in line by 6 so he could make sure he got one (note to those not in the know: most Apple Stores don't open until 10 a.m.) was spot on. I've worked many an Apple launch event, and they all had lines forming WELL before store opening. I've also stood in one of those lines, for the iPhone 3Gs, so I know where Phil was coming from.

However, my favorite moment of the episode wasn't even iPad-related, at least not directly. After Phil's wife agreed to go get the iPad for him -- on his birthday -- then failed, everything else birthday related seemed to go wrong for Phil. It reached the point where he was at home and his birthday was a complete disaster and his wife tried to comfort him. He had already been walking around the house with sort of a cheery disconnect from reality, and he said to his wife, "Honey, it's OK. I don't feel things anymore." That single line resulted in the most I've laughed at "Modern Family" in awhile (and I find the show funny, so that's saying something) and probably the most I've laughed at something Phil said ever.

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