Memo to AT&T and Luke Wilson: Please Stop These Commercials


I love my iPhone. I currently have the iPhone 3GS, which I got in June after nearly two years with my original iPhone. It’s a great device that lets me do pretty much everything I’d want from a phone. I’m also lucky enough to live in an area covered by AT&T limited 3G coverage map, so my service is actually pretty good.

That said, I acknowledge that AT&T has some serious service problems -- problems they’ve chosen to address by having Luke Wilson appear in a series of increasingly condescending ads that do nothing to address the actual issue at hand.

My frustration with these commercials reached a breaking point last night, when I was “watching” the Orange Bowl (I put watching in quotation marks, because I wasn’t really paying attention to the game at all -- it was a meaningless BCS game between two slightly above average teams). Look, AT&T, I get that you got burned by Verizon’s “there’s a map for that” commercials, but there were two appropriate responses to that commercial:

1)improve your 3G network to increase coverage throughout the country
2)remind people that you sell the iPhone (the No. 1 smartphone on the market) and they don’t

Instead, you decided to have Luke Wilson come out and insult Verizon while telling half-truths about AT&T’s spotty 3G network. Apple has even jumped in with new iPhone commercials that spotlight functionality that neither Verizon nor the Motorola Droid support, but they aren’t as annoying, mostly because they’re accurate, they show real-world uses of the phone, and they don’t have Luke Wilson.

Now, while I love my iPhone, I don’t have a preference for any particular mobile provider (well, save for that stupid AT&T contract). I’ve had T-Mobile, Verizon and AT&T at various points over the past 10 years, and each one had their pluses and minuses. The problem, from my perspective, is that I AM now married to the iPhone. I love the iPod/iTunes integration. I love the app store. I love just about everything about the device. I’m not sure I’d switch phones, even if the Nexus One does live up to the hype. So I’d much rather AT&T fix their network instead of trying to trick people into thinking there’s nothing to be fixed.

Oh, and AT&T, even if you do insist on continuing with this misleading line of advertising (remember, 3G speed doesn’t equate to 3G coverage), please get rid of Luke Wilson. I want to punch him in the face, and I don’t need to think of him every time I go to use my phone.

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