Nobody Beats the Biz

It's been 20 years since Biz Markie has been relevant (10 if you went to Towson University and saw him co-headline TigerFest '99 in the case of a joke taken way too far), but he's all over the place these days.

This Radio Shack commercial seems to be playing on every network these days (except NFL Red Zone Network -- my favorite TV channel of all time -- where "we don't do commercials")

And if you need more of a Biz fix, there's this Heineken commercial that's a little older but seems to be re-emerging.

I'm all for old school rap throwbacks, but how did Biz Markie become the go-to one-hit wonder of choice for marketers?